Case Study
California Olive Oil Council
Overview
The California Olive Oil Council (COOC) selected PREM to represent California EVOO in their effort to educate home chefs around the U.S. on why California-certified EVOO is the best oil to use. The COOC is a trade association dedicated to promoting certified EVOO through outreach, education, and communication. The COOC is made up of over 300 members which include olive producers, industry service providers, e-commerce vendors, retailers and other supporters of the industry. The COOC represents over 90% of all olive oil producers in California and they are committed to upholding the highest standards within the olive oil industry through their Seal Certification Program.
Scope
Deliverables
10+
PR Hits
500%
growth on Instagram
50%
increase website traffic
Results
Through our influencer marketing events, we were able to increase website traffic by 50%, touch over 400,000 targeted people and increase the consumption of California Extra Virgin Olive Oil around the United States.Our events have been hosted in San Francisco, Los Angeles and Napa thus far. In addition to influencer events, we have created strategic educational and recipe-focused videos plus secured national PR hits.
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