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There are many different tools out there that you can include in your Social Media Toolkit. For example, from free planners like Asana and Monday to paid versions like Eclincher. The rise of social media marketing has led to the development of numerous planning and productivity tools. Here are a few we use daily, confident in their ability to ensure our clients have the highest success rate.
Google content calendars are a great way to get a head start on planning a successful social media campaign or cleaning up your clients' social media grid. A content calendar can range from one month to six months, depending on your client's needs and wants. The best part? You can make your outline using Google or Microsoft Suite to build a free content calendar! We suggest an easy-to-read grid with the media you plan to post, the dates they are posted, and any copy accompanying the content.
Collaboration/Task Management
One of our task management tools, Asana, is used daily. Do you like checking things off a list as you work? Asana is your jam! You and your team can assign tasks to each other or yourself, and as you complete things, Asana will send notifications to the team members you are collaborating with. If you have a lot of projects on your plate, this is great for collaborating smoothly and keeping an organized list of tasks you are working on. You can also separate your tasks into project folders, set and schedule due dates, and save files for specific project attachments.
A similar tool that we use is Trello. Imagine a whiteboard with lists of sticky notes, with each note representing a task for you and your team. Easy to read and understand, Trello helps us maintain the flow of tasks and collaborate with our team. This tool differs from Asana due to the ability to show media, which allows us to get a picture of what content is coming up or share ideas on the fly.
Using collaboration and task management tools for social media marketing is really important. They help teams communicate better and stay organized, ensuring nothing gets missed. These tools allow you to schedule posts, track how well they do, and manage content creation easily. By keeping everything in one place, everyone can stay updated and work together more smoothly, leading to more successful social media campaigns
Analytics/Scheduling
Tracking analytics is crucial to ensuring that what you are doing for your client is working. Here at PREM, we use a tool called EClincher to help us track our analytics and schedule our posts for client social media. This saves us time, shows us what’s working and not working, and enables us to tweak our process to produce the best content for our clients.
Analytics and scheduling are crucial in social media marketing. Analytics show what's working, helping you make smarter decisions and improve your content. Scheduling posts saves time, ensures consistency, and lets you reach your audience at the best times. Together, they make your social media strategy more efficient and effective.
WHY we’re PREM-orable 😉
At PREM, we like to stay on top of current trends! Using tools such as Google Trends or even TikTok and Instagram, we can always ensure we keep up with all trending sounds, memes, or topics that can help us bring attention to our clients' businesses. Hashtags are essential to boosting engagement, brand awareness, and increasing discoverability. All Hashtag is a website that will help you create and analyze relevant hashtags for your client's social media content and marketing. Using this tool, we can quickly find pertinent and trending hashtags in one spot. We can then utilize them in our content calendars and directly include them in content for our clients.
In today's digital age, a robust social media marketing toolkit is essential for any business aiming to thrive and grow. It empowers marketers to manage multiple platforms efficiently, engage with audiences, analyze performance metrics, and adapt strategies in real time. By leveraging these tools, businesses can enhance their online presence, foster customer loyalty, and drive sales. Investing in a comprehensive toolkit is not just a smart move—staying competitive and relevant in an ever-evolving marketplace is necessary.
