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Fresno, CA, is a big city with a small-town feel. Its close-knit community is always eager to support local businesses, but finding the right marketing resources can be a challenge. Local branding and social media marketing (SMM) agencies are limited—and even fewer specialize in both public relations and social media under one roof. For businesses looking to stand out in a competitive market, having a strategic partner who understands both is essential.
SMM, or lack thereof, can make or break your business. The right SMM strategy can take a brand with untapped potential and propel it to success, delivering a massive return on investment (ROI). At the very least, every business should have a solid social media strategy in place. With the right approach, social media isn't just a tool—it's a game-changer for brand awareness, customer engagement, and long-term growth.
PREM PR & Social is a Fresno and San Diego-based social media and public relations agency with an expertise in making brands memorable, viral, and relevant. We’ve worked with numerous businesses in a variety of different industries, including eCommerce, CPG brands, lifestyle, agriculture, restaurants, tech, service, cannabis, sustainable energy, insurance and more. If you're unsure where to start SMM or want to refine your existing strategy, this is your ultimate guide to boosting your brand – take it from one of the top social media marketing agencies in Fresno:
Why Social Media Marketing is Essential for Fresno Businesses
Social media as a whole helps people stay connected by sharing ideas, thoughts, opinions, memes, messages, news, trends, and more. It can also be leveraged to promote businesses, causes, and events. However, the main goal of social media is to build and maintain meaningful relationships, whether it’s person-to-person or brand-to-person. The beauty of social media is that it connects the whole world, making it a platform for self-expression and a playground for brand advertisers because over 5.17 billion people worldwide use social media.
Fresno has a population of over 542,000. If we did the ratio of social media users worldwide to the world population and mimicked it for Fresno, that means relatively 65% of Fresnans use social media in some capacity. You’d be missing the mark and losing potential clientele if you decided not to weaponize your business’s social media to increase your brand’s visibility, purchase ads, collaborate with influencers, and organically build a connection with your customers.
Key Social Media Platforms for Fresno Businesses
The big four in the social media realm today are Facebook, YouTube, Instagram, and TikTok. However, each platform is different in terms of which types of content it prefers, which audiences it targets, how users engage, ad buying, and, most importantly, algorithms.
Algorithms are a complex set of rules and calculations used by social media platforms to prioritize the content that users see in their feeds, usually consisting of statistics based on past user behavior, content relevance, search engine optimization and the popularity of posts. These algorithms are important because they are always evolving and different for every social media platform. This means everything you post needs to strategically align with your goals and tailor to the algorithm of each platform.
Developing a Winning Social Media Strategy
Just because someone uses social media, does not mean that just anyone can run a brand’s social media successfully. Social media strategy is not just posting everything about your brand and slapping on a trending audio. SMM takes strategy by analyzing analytics, your demographics, your target audience, and your goals. These are the main checkpoints to hit when creating a social media strategy tailored to your brand:
- Set smaller, clear, attainable goals for a certain time period AND larger, overall goals.
- Identify your target audience based on who you want to reach and who you’re already reaching.
- Create engaging, quality content that your audience will care about utilizing trends and leveraging social media analytics.
- Schedule and consistently post in a way that your audience can begin to predict.
- Monitor your analytics and engage with your followers.
The key difference between PREM PR & Social and other Fresno social media agencies is that we highly value social media engagement between brands and their followers. It is important to have a two-way conversation between your brand and your followers by consistently commenting back to their comments or questions, commenting on industry-related accounts, liking relatable content, and showing your followers you care about their opinions.
Content Creation Tips and Best Practices
Each platform varies in its favorability for long-form or short-form video content, photos, and graphics. Depending on your target audience, content, and what you’re trying to convey, your content should be tactical to reel in your followers and potential followers.
The importance of high-quality and low-quality content varies based on your brand and goals. High-quality videos and photos give the immediate impression of credibility and professionalism. However, sometimes viewers dislike the fact that they’re being immediately marketed to. Lower quality content shot with your phone gives off the impression of authenticity that viewers crave. Another thing to consider is the length of your video. Some platforms have a limit of 10 minutes for video content, while others allow for hour-long videos. Studies show that short-form video content is easier to digest, keeping viewers watching for longer amounts of time for a dopamine boost.
Additionally, trends are fleeting and spontaneous, meaning you may need to shoot a video with what you have on-hand to stay relevant rather than filming a trend with professional equipment when it’s already over. You always want to make content that resonates with your audience whether its videos, graphics, blogs, or resharing user-generated content.
Great ways to engage your audience are using hooks in your content or captions, doing polls on stories or in captions, encouraging people to share your content or tag someone, calling out your audience with specific characteristics, and by being genuine.
Paid Media and SMM Advertising Strategies
The dawn of social media spawned a new type of marketing: influencer marketing and social media advertising. An influencer is a social media user who has established credibility in a specific industry. They typically have access to a large audience and can share information to persuade and engage their followers through authenticity and reach. On the other hand, Social media advertising is exactly what it sounds like—you allocate a budget on a platform to boost specific content, ensuring it reaches a wider audience.
Influencers usually partner with brands to promote products, services, or experiences in exchange for compensation, free products, discounts. If you are trying to grow your following quickly or promote an event, influencers are usually location-based and can boost your traction tremendously. Some examples of Fresno based influencer collaborations include:
- Collaborating with influencers @AlexRoshRealtor, @ChunSoFunn, and @JackiePaolinelli for the Tulare grand opening of @QuesadillaGorilla
- Collaborating with influencer @ChunSoFunn for the grand opening of @MyTeaCorner_
- Collaborating with influencers @PositivityStrikess, @MikeyTheFoodieGuy, @VanessaAbc30, @KimberlyMaeh, @AHero_, @LexGovea, and @VivianaYvonneTV for the grand opening of @TheRedChickz in Fresno
Social media advertising in the form of ads or sponsored posts are a cost-friendly alternative to traditional advertising of billboards, print, and radio ads. They’re also more effective. You’ll want to advertise on social media to increase your reach, refine your target audience, improve engagement, boost website traffic, and attain measurable results. The best thing about social media advertising is that you can see how well your ad is performing in real time. This helps you gauge what is and isn’t working, so that you can tailor future content and ads to what is working.
At PREM PR & Social, our dedicated social media advertising team specializes in creating engaging content, targeting the right audience, and maximizing your ROI from ads. SMM is the best way for your Fresno business to stand out among your competitors. Whether you start organically and later bring in a strategist or hire an agency from the beginning, investing in social media is one of the best decisions you can make to grow your brand and build lasting connections with your community.
If you have any questions about social media marketing and want to make your brand PREMemorable, you can contact PREM at info@premprsocial.com.
